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The Importance of a Marketing Content Planner Content planners are accountable for creating a vision of content creation publishing, distribution and publication. They also are responsible for tracking and assessing the effectiveness of strategies. This type of content educates the audience about the company's products and services. It also helps the viewers solve issues and meet their requirements. A marketing content planner could be a spreadsheet or third-party tool. The difference lies in the way you utilize it. 1. Determine Your Goals Benjamin Franklin's famous line “If you don't prepare, you're planning for failure” is a fact. Efficiency, structure and clear communication are essential to transform a strategic vision into an efficient content marketing engine. One of the most crucial steps in this process is identifying your goals. You can either start with high-level goals for your business, or you can make use of the SMART Framework to make them more specific. This is also a great time to look over your existing content goals and ensure they are in line with the current strategy. Having a clear understanding of your objectives will help you monitor how well each piece of content performs. This will help you identify the areas that are working and what requires improvement which will allow you to make necessary adjustments and improve the overall performance. This will ensure that you achieve your goals and provide quality content to your audiences. 2. Identify Your Audience It's important to know who your audience is to create content that is relevant, engaging and efficient. The best method to accomplish this is through conducting research and identifying the traits of your ideal customer personas. This can be accomplished by surveys, data analysis and other methods for gathering information about your customers. content marketing software tools SICK SEO can then use the results of your research to determine the content types that will be most effective for your company. This could include anything from blog posts and social media posts to podcasts and webinars. Once you've identified the most effective formats then you can begin creating your strategy for content. A tool for planning content can assist you in tracking your marketing goals and ensure that the right people are working on the right projects. It can also boost productivity by allowing teams to focus on what's most important and keep them from distractions. CopyPress provides a free Content Analysis Report that you can utilize right now. 3. Choose Your Ideal Platforms When creating digital content, it's important to adapt it to your ideal platform. Instagram users want aesthetically pleasing images, whereas TikTok audiences enjoy trendy short-form videos. Conducting some market research will aid in identifying your ideal users and their preferred platforms. A marketing content planner can help you to plan the steps needed to transform your ideas and concepts into a finished product. It will give you an outline to reach your goals and ensure everyone on your team is on the same page. Content planning tools such as Monday and Kapost aid you in this. They allow you to create tasks and assign them to others, collaborate and monitor their progress through one dashboard. There are also more in-depth tools like Wrike that provide drop-down menus and provide project timelines and an actionable table and a message board. Both provide the free version and more comprehensive subscriptions in case your team requires more advanced features. 4. Find Your Content Types If you're a single influencer or an enterprise marketing team, a content planner can help you keep track of your ideas and ensures everyone is on the same page. It's also a great tool to manage content for long lead-time projects like annual or quarterly campaigns. A good content plan can assist you in determining the types of content that need to be produced and how they should be executed. This involves determining the format of your content, for instance blogposts, infographics or podcasts or case studies, or social media releases. This should include a schedule of the date these pieces will be created and published. You should also be keeping track of the results of your content marketing goals like traffic and engagement. This will let you analyze your results and make necessary adjustments. Ahrefs is a fantastic tool to help you understand what works and what doesn't. It can also give you insight into the performance of your competitors. 5. Determine the goals of your content If you set clear content objectives this will assist your team to stay on track to achieve their goals. Clare goals will help you meet your goals in marketing content whether it's to boost SEO traffic by updating blog posts or improve customer retention by arranging webinars. A good content planner will help you establish your goals through laying out the workflow in a way that is organized and allowing collaboration. It could also include tools like image-generation software, prompts to convert text into images and social management applications to streamline the process. Aside from setting goals and creating an expected workflow, a content planner can help you identify your metrics and key performance indicators (KPIs). This will allow you to monitor your content's effectiveness and make adjustments to improve your marketing campaign. Some examples of metrics that can be measured include bounce rate websites, traffic to websites and social media shares and newsletter signups. All of these metrics should be tracked throughout the entire time of your content's existence including publication, production, and distribution. 6. Identify Your Resources If you do not have the resources to implement your content strategy, it's useless. While planning, make sure that you have enough money to complete all of the tasks you've set out. This could include salary or team payments as well as production costs for web space and materials and paid marketing tactics. Once you have a budget in place, you can begin assigning responsibilities for each task. For instance, you may be able to assign keyword research, copywriting, editing, and design to various members of your team. Alternately, Sprout can be used to automate the process of scheduling content across different platforms. You can connect your social media accounts with the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's tools for scheduling include an image library that makes asset management and saves time during the process of creating. 7. Find your Key Performance Indicators It's important to make your marketing efforts worth it if you're spending a lot time creating content. The right way to identify and track the key performance indicators can help you measure the effectiveness of your content and increase your performance over time. For instance the number of repeat customers is a typical KPI used by content marketers. This is a metric used to determine if your content is converting customers to you and to determine areas to improve your future campaigns. It's also important to determine the type of content you'll produce in accordance with your goals and the audience you intend to reach. This could include blog articles videos, infographics, or social media posts. Once you've identified the various formats for your content, you should make a plan for each that includes frequency and distribution. This will ensure that the right people are seeing your content at the right time. 8. Identify the tracking methods you use A marketing content plan is a useful tool for any company looking to improve its marketing efforts. It helps you keep track of your marketing goals as well as your audience and your resources, while allowing you the ability to evaluate your strategy's effectiveness over time. A social media content calendar can help you decide when your posts are due to go live, which helps ensure that your content is released consistently. It also allows you to plan ahead for any holidays or other events that could affect the engagement of your followers. A keyword content strategy is a great tool to improve your SEO strategies. It can help you determine the best keywords for your content, which can boost your search engine ranking and visibility. It also helps to measure the effectiveness of keyword content strategy over time. 9. Find Your Measurements Your marketing plan should allow you to determine which metrics are the most important for each piece of content, regardless of whether you structure your content by theme or keyword. This will help you determine the success of your content so that you can continue to improve it. A cloud-based marketing content planner, such as Optimizely CMP, can also help you manage collaboration between team members and produce reports that can be useful in making decisions about future content planning.